Info is the enemy

Albert
Sep 14
2 min read

Updated: Sep 19

Information is the enemy when you’re selling.

Hi,

It’s Albert.

Was talking to a client yesterday and something interesting came up.

We were going over the marketing funnel he was using n the past and comparing it to the one

we set up.

Basically all the stuff you can think of; landing pages, emails, Google ads, Meta ads, SEO, the whole nine yards.

He put those two side by side and said: ‘what we’re running now is so much simpler. You sure we shouldn’t add some layers to it? Not sure if customers are getting enough information’

(Keep in mind, what we’re running now beats his previous setup by 3x)

So I told him something that I’m telling you now.

Information is the enemy when you’re selling.

You obviously can’t sell without information. But business owners always overestimate how much info a prospect is looking to good. So they end up trying to save a drowning man… by throwing him an entire fleet of lifeboats.

Absolutely kills the sale. And they end up buying from someone else.

Someone that doesn’t confuse them. That doesn’t overload them with “stuff” and “facts” and “numbers”.

Someone that throws them a lifevest instead of a fleet of boats.

If you’re trying to get your roof fixed because it’s leaking you’re not really looking for:

-the history of roofs -the 612 different things that can be wrong with a roof -the medieval start of the roofer profession -how much insurance the roofer has bought for his business -how many degrees and diplomas the roofer has

You’re looking for a way to stop your roof from leaking.

So whoever can get you there in the quickest and most efficient way possible usually gets the sale.

So if you’re looking at your current setup chances are pretty good you don’t need to add complications. You probably need to cut away some of the fat. Get to the point quicker.

Lean and mean.

Talk soon,

Albert

P.S. If you’re interested in making your company and marketing setup more lean and mean, get in touch with us and my team and I will happily take a look. Fill out the form on htt